Blockbuster Video has sprung back to life online with a sole
page website featuring the brand’s iconic logo and the text, “We are working on
rewinding your movie,” giving hope to many fans.
The chain of video stores had 9,000 locations worldwide at
its peak but filed for bankruptcy in 2010. It has seen a resurgence in pop
culture relevance in recent years after Netflix produced and released one
season of a sitcom based on its last remaining location in Oregon a year after it
streamed the popular documentary. The Last Blockbuster. The last store also
released a Super Bowl commercial last month.
Blockbuster’s owner, Dish Network, has not commented on the
sudden revival of Blockbuster.com. It has previously said it was not
franchising new locations but would continue pursuing merchandising
opportunities related to clothing, board games, and the like.
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